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Core Direction is the holding company of the below brands and service offerings. Select your service of interest to view its specific details.


eta College

Core Direction was established in February of 2008 by South African born Clifford Tindell. It’s principle aim of providing a fresh approach to health & fitness in Dubai and across the UAE.

Core Direction now acts as the umbrella, holding company for both the created & self owned CoreFit group exercise facility as well as being the Middle East franchise holder for sport & fitness education provider, eta College.

Should you require more assistance, please get in touch with us between 9am and 9pm, Sunday through Thursday, to discover the many ways we can help you:

Telephone: +971 (4) 422 5338

Our offices are conveniently located in Dubai Marina, opposite Marina Byblos Hotel. Parking is available.

Ground Floor
Dreams Tower 2
Dubai Marina
United Arab Emirates